Hydraloop has developed a water purifying system for domestic use that can help save up to 45% of tap water usage. ‘Grey water’, mildly polluted water from showers, baths and washing machines, is cleaned and this treated water can then be reused to, for example, flush toilets and water gardens.

In recent years, Hydraloop has been working on further developing a system that reuses domestic water in an affordable and user-friendly way. After successfully implementing the technique in the Netherlands, it made sense to also look for possibilities in other countries. In 2018, to assess whether Hydraloop is suitable for the American market, they asked Partners for Water for a subsidy, to finance a feasibility study.

During the feasibility study, a market proposition along with the legal, economic and technical possibilities of the Hydraloop-system for the American market were researched, amongst other things.

Sabine Stuiver, Chief Marketing Officer and co-founder of Hydraloop, emphasises the importance of the subsidy: “The subsidy provided by Partners for Water has enabled us to study different circumstances and help identify the market for the demand for water saving solutions. After adjusting a pre-production model, the subsidy enabled us to have our product tested for a longer period of time to see whether it meets the American certification requirements.”